Dating by site andorra

Kerstin opted to start with one of Soulmates’ main entry points – landing pages visitors entered upon clicking through an ad on The Guardian’s website.The ad feature photos of various Soulmates users; when a visitor clicks on a photo, they are directed to a landing page displaying the user’s profile and a “Join today for free” call-to-action (CTA).They have been testing with Optimizely since early 2012 to grow online readership.The Guardian uses A/B testing across many of its webpages and properties.Product managers like Kerstin Exner are encouraged to run A/B tests whenever possible, as long as a strong business case can be made for each experiment.One property The Guardian optimizes frequently is its dating site, Soulmates.

Using Optimizely, she tested the “people first” strategy on these landing pages, giving users more options and a wider variety of information.With more than 6 million weekly readers, The Guardian is the third most popular newspaper globally.The paper’s strength lies in its strong “digital-first” approach and data-driven culture.Launched in 2004, Soulmates monetizes via paid monthly subscriptions that allow members to interact with other members.As a dating site, Soulmates’ primary goal is to convert visitors into paid subscribers.The variation landing pages still showed the profile from the ad, but also displayed a few similar profiles of the same age range and gender.

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