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Orkut became the first popular social networking service in Brazil (although most of its very first users were from the United States) and quickly grew in popularity in India (Madhavan, 2007).

Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation.

While in-person social networking – such as gathering in a village market to talk about events – has existed since the earliest development of towns, the Web enables people to connect with others who live in different locations, ranging from across a city to across the world.

Depending on the social media platform, members may be able to contact any other member.

2008), Linked In: 149 (Utz 2016), XING: 121 (Buettner 2016c), Twitter: 150-250 (Gonçalves et al.

2011; Hofer and Aubert 2013) Positive (92-97 %) and negative (3-8 %) tie relationships (Kane et al.

Linked In, a career-oriented social-networking service, generally requires that a member personally know another member in real life before they contact them online.

Some services require members to have a preexisting connection to contact other members.

Friendster became very popular in the Pacific Islands.

Some communities – such as – took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests.

New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001.

These computer mediated interactions link members of various networks and may help to both maintain and develop new social ties.

Social networking sites allow users to share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people in their network.

A study reveals that India recorded world's largest growth in terms of social media users in 2013.

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