If you’re interested in joining us but want to find out a bit more about our exciting service feel free to take some time to click around our site.
We offer a free membership trial to any new member, giving you the opportunity to test drive our site to make sure it’s the right one for you before committing to a full membership subscription.
Adding a dating app could also help reinforce Facebook's attempt to brand itself as "a community of users," according to Kurasawa.
Please note that CBC does not endorse the opinions expressed in comments.
So clearly there's something to do here."That number is a "key factor" at the heart of what Facebook can gain by starting a dating service, Kurasawa said. While one objective is to draw more users to Facebook, the more important goal is to increase the amount of time that existing users spend on the platform, Kurasawa said.
That's because engagement time is an important metric for advertisers, but research has shown that users, particularly younger people, are not staying on Facebook for as long as they used to.
Having users to create a dating profile on Facebook — which the company has said would be separate from their regular profiles, and not visible to their friends — would increase the amount of time they spend on the platform and generate "incredibly valuable" information about them."When you indicate on a dating profile what kind of movies you like, you know, music you listen to, restaurants you go to ...
that is really, really precious data because it's the kind of micro-targeted data that marketers are looking for now increasingly," Kurasawa said.
Things like performing searches, browsing photos and videos, reading member diaries, and much, much more.