Remember when 'Sugar Daddy' was just a Tom Jones hit and its offspring counterpart, 'Sugar Baby', was merely a Bob Dylan track? It now describes a very specific kind of relationship in which a young "sugar baby" receives funding from an older sugar daddy, or in rarer cases a sugar mummy.
However, what the older sugar parent receives in exchange for their "generosity" is a very murky matter indeed.
With things like sex drive and turn ons listed on people's profiles, the sites are synonymous with intimacy.
So, there are two people, there's definitely money and there may or may not be sex.
Why doesn't the list give me the addresses for all the Can I get the address of the sex offenders on supervision from the county corrections agency responsible for their supervision? For how long are sex offenders required to register?
Where can I find the definitions for Oregon sex crimes?
As a sugar parent, you’re required to state your overall net worth and your annual income - think of it as an inappropriate Linked In profile.
Once the financial bits are sorted, you can start to build your profile.
However, eyebrows might raise when you're prompted to rate the level of your sex drive, explain what turns you on and state whether or not you have a “secret love nest “ – not quite so smoke and mirrors after all.
In order to create an account on most sugar baby sites or apps, you're asked to define which role you'd like to take before almost immediately having to explicitly state your financial means and requirements.
As a sugar baby, you have to state how much money you’re looking for by way of a bracket, on some platforms this ranges up to more than ,000 (£7,400) per month.
In that case, how do these sites dissociate themselves from prostitution services?
Crucially, none of the sugar baby services I encountered facilitate transactions between members - the expectation is that they will be conducted privately.
On Richmeetsbeautiful.com, a sugar baby is expected to simply be available for her sugar daddy and is described as "sweetening his spare time and sharing his luxury lifestyle”.